Lack of Customization: Customers were unable to tailor dresses to their specific preferences, leading to a generic shopping experience.
Difficult Navigation: The process of finding and customizing various parts of the wedding attire was not intuitive, which deterred personalized engagement.
Inefficient Shopping Process: The inability to combine multiple items into a single order complicated the purchasing process.
To address these challenges, we developed a comprehensive suite of solutions that transformed Alunuko’s online store: Custom Dress Builder: We implemented a custom dress builder allowing customers to select different parts of the dress such as the top, bottom, and robe, along with accessories like rings. This feature provided a highly personalized shopping experience.
Lookbook Integration: By integrating a lookbook collection, customers can now click on an item and be directly taken to the custom builder for that specific product. This seamless transition enhances user experience and engagement.
Enhanced Shopping Cart: Customers can now select all types of products, choose different variations, and add them to the cart at once for a unified order process.
The introduction of these tailored solutions resulted in significant improvements: Increased Engagement: The custom dress builder and seamless lookbook integration led to a more interactive and personalized shopping experience.
Higher Conversion Rates: Easier navigation and an efficient checkout process improved conversion rates.
Boost in Revenue: Enhanced user engagement and streamlined processes contributed to an increase in overall sales.
